Fundraising Campaign Plan, Homes of Compassion

I wrote and designed this campaign plan at the beginning of 2020 to help raise money to hire more office staff for Homes of Compassion (formerly Kitsap Homes of Compassion or KHOC), a 501(c)3 nonprofit organization that is dedicated to eradicating homelessness by providing affordable, long-term housing. The plan included news releases, a backgrounder, a promotional letter, fact sheets, and a social media plan. While working on this, I also managed KHOC's online donation profile for a local annual donation event. Through these tactics and thanks to the generosity of its donors, the organization was able to hire the necessary staff and open several new shared homes throughout the year. Below are some samples from the campaign plan.